Take your business marketing to the next level with our 10-day hands-on workshop tailored for business owners and marketers! This course focuses on practical skills to create stunning Facebook and Instagram posts, brochures, flyers, tarpaulins, and more. Learn essential design techniques, including layout, color modes (RGB vs. CMYK), and professional tips for producing both digital and print-ready graphics. Perfect for business owners who want to grow their brand presence with high-impact visuals.

Course Outline

Day 1: Introduction to Adobe Photoshop for Business Design

• Overview of Adobe Photoshop and its uses in business marketing
• Navigating the Photoshop workspace: essential tools and panels
• Introduction to file formats for print and digital
• Exercise: Setting up a new project with proper dimensions

Day 2: Social Media Design Basics – Facebook and Instagram

• Design principles for social media: aspect ratios and resolutions
• Creating Facebook posts, cover photos, and Instagram graphics
• Incorporating brand elements (logos, colors, and fonts)
• Exercise: Designing an Instagram post for a product or promotion

Day 3: Working with Layers, Text, and Typography for Business

• Understanding layers and layer management
• Text basics: font selection, branding consistency, and hierarchy
• Adding effects and styles to text for social media impact
• Exercise: Creating an engaging Facebook ad using layered text

Day 4: Introduction to Color Profiles – RGB vs. CMYK

• Understanding color profiles for print (CMYK) vs. digital (RGB)
• Adjusting and converting colors for various outputs
• Ensuring color consistency across platforms
• Exercise: Color-tuning a social media design for consistent brand colors

Day 5: Layout Design for Brochures and Flyers

• Setting up dimensions and grids for brochure and flyer layouts
• Arranging text, images, and elements for readability and impact
• Designing call-to-action areas
• Exercise: Creating a trifold brochure for a business event

Day 6: Designing Eye-Catching Tarpaulins

• Determining appropriate dimensions and resolution for tarpaulins
• Using high-quality images and large, legible text
• Incorporating visual hierarchy and focal points
• Exercise: Designing a tarpaulin for a business promo or event

Day 7: Photo Editing Essentials for Business Visuals

• Basic photo adjustments (brightness, contrast, and saturation)
• Retouching techniques to improve image quality
• Removing backgrounds and creating product cutouts
• Exercise: Enhancing a product photo for a flyer or social post

Day 8: Creating Consistent Branding with Templates

• Building reusable templates for social media posts, flyers, and more
• Ensuring brand consistency in layout, color, and typography
• Using Smart Objects for easy editing and updates
• Exercise: Designing a social media template that can be reused for future posts

Day 9: Advanced Effects for Visual Impact

• Adding shadows, highlights, and 3D effects to elements
• Applying filters and textures for a unique look
• Combining images and elements to create eye-catching compositions
• Exercise: Designing a high-impact flyer with advanced effects

Day 10: Final Project and Review

• Final project: Design a complete set of branded materials (social media post, flyer, and brochure)
• Review of key concepts, tips, and troubleshooting common issues
• Feedback session, Q&A, and Certificate of Completion

Outcome:
By the end of this workshop, participants will have a strong understanding of Photoshop’s essential tools and techniques, empowering them to create high-quality visuals for social media, print materials, and brand promotions that elevate their business presence and drive engagement.